Together In Electric Dreams

  As a small boy, mysteries have always captured my imagination. And there are some mysteries that will forever evade us.  Such as. How the universe started? Who shot JFK? Is Nessy really real? What’s up with that Bermuda triangle thing? One of the things that’s always baffled me is how badly more traditional corporate sales and marketing teams misunderstand social. A widening gulf has been opening up underneath traditional sales and marketing for years. And they think by simply ignoring it that it's going to go away. It isn’t I'm afraid. Social media is here to stay. But it doesn't have to be a mystery. You see unlike the aforementioned mysteries above. The more you talk with your customers on social, the less of a mystery it becomes! And the easier it becomes to convert those conversations into commercial interaction.  The clue is in the name SOCIAL media. So BE social. Don't talk AT your customers (like you would do from a traditional marketing approach). Involve the