Together In Electric Dreams

We took the kids to a local farm at the weekend, it has the most epic ice cream parlour imaginable and the waffles are outta this world. But that's not the main reason we went 😂 They have a newly minted indoor play centre, it’s one giant bouncy castle. I played tag with the kids, there was a reflex button pushing type game on the wall. And they had SLIDDDDDESSS, the big kid in me was chomping at the bit.  I was in heaven, bouncing, jumping and laughing for a solid hour. After that I felt more myself than I have in months. So I made a commitment to myself that very evening to switch to a 4 day working week.  And do you know what, I feel really good about that decision. So much so that I have decided to devote a whole newsletter to it this week. The main reason for me doing this was I feel I wasn’t tapping into my creativity as much and felt like I was on a treadmill of content, sales calls and coaching. Enough was enough. There is a cheeky little boy who lives inside me and he’s be

  I love Jurassic Park, I remember going to the cinema to see it for the first time and something beautiful happened. I saw REAL dinosaurs on the screen for the first time ever. The digital process had finally made these extinct creatures come to life. It was a high watermark in the evolution of film, ironic really given the subject matter! I also believe we are experiencing another high watermark but this time in the world of business and I’m going to use one of the scenes at the end of the film to paint you a rather gory picture! See when people first watch the movie they think the T Rex is the big scary monster, the way it's introduced is terrifying. But it’s not. The real threat is the velociraptors and here's why... Traditional B2B marketing - The T rex. Big, powerful with huge jaws able to snap up prey in seconds. But it’s slow and lumbering, it needs huge budgets to sait it’s colossal appetite. It needs legal and sign off from too many people. In short it’s outrun, outbe