Together In Electric Dreams

  My brain is like peanut butter at the moment, I feel so tired as this year draws to a close. Maybe it's the wife kicking me in the back from the constant snoring or maybe it’s just been a hell of a ride so far from a business perspective. But for the first time in a long time, I’ve felt old. With all that’s going on in the world. But one thing that has really struck me (if it wasn't already evident). Is that the push to digital is over. We conduct zoom calls all day everyday. Without a second thought. in fact Zoom’s valuation exceeded $100 billion during the pandemic, a 383 percent increase on its value in January 2020. Which is flipping bonkers. In 2022 Simon Kemp says that in 2022 the world will spend over 4 trillion hours using social media. That's 457 million years! Whether we like it or not digital and doing business remotely is here to stay. It’s knocked at the door, with a bottle of whisky in hand and its now curled up by the fire with its slippers on. Which excite