Social Media Streetfighter
In the red corner weighing in at 600 pounds we have the hulking behemoth. The heavyweight champion of the world. The undefeated challenger - THE BUSINESS BRAND. In the blue corner we have the new comer - lightweight and agile only 5 wins so far but all by KO. Look at them as the flip into the ring, such grace and poise. The crowd goes wild, it's - THE PERSONAL BRAND I know which one my moneys on. And it’s not who you think. You see, slowly but surely personal brands are winning over bigger traditional brands. Lets take a look at a well established brand like Nike and the Athletes it sponsors, Nike has 8.7m Twitter followers, compared to the sports people it sponsors that’s a drop in the ocean. Serena Williams has 10.7m Twitter Followers. LeBron James has 50.1m. and Christiano Ronaldo has 94.5m followers. Nike is eclipsed by these titans of sport. On social, personal and people matter more. Which is why you have the power as a company or brand to take your respective employees an