Together In Electric Dreams

  I really struggled to come up with an article idea today. Contrary to popular belief as a creative it can be a drain sometimes staying creative.  A constant need to always create wears you out. Leaving you feeling a bit like this! And that’s okay, it's human to feel like this. But then I got to thinking about how far I have come on this journey and that EVERYTHING we do on social, everyday, with actual strategy, has a purpose and an end result. And whilst some days it feels like you’re getting nowhere, you actually are. Every like, every comment, every new person added to your network is growth and whilst these may seem like baby steps at first, in time these get bigger. As more people are added to your network, you’ll see an increase in content views, which will in turn, allow you to be seen by more people and allow those people to be bought into your network. Which allow you to have conversations and that’s where the magic happens! But this all starts with being human first. Wh

One aspect of business that’s always fascinated me is the evolution of it. And how things become redundant very quickly and we adapt and evolve. Take this for example Which evolved into this And this Got replaced with this And these people Got replaced with this And these You see I (and not just me) believe marketing has evolved (just like sales too). Social-media has democratised the demand gen process and as a social media consultancy we see time and again how traditional marketing misinterpret what social is. It’s not down to one person anymore to drive demand (if they ever really did in the first place). It’s the entire organisations job.  Across  HR, Sales, Marketing (there’s that word again), Biz Dev, Rev Ops and the C suite. By having a mixed and varied team of people all churning out content faster than the marketing team can keep up, you are building influence and audiences who WANT to be part of your digital world. See content needs to be contextual and advertising doesn'