Together In Electric Dreams

  I have always been fascinated by ideology and philosophy. What is it that drives us forward? But have you ever stopped to wonder if there is an underlying philosophy to the entire internet and social media? Well wonder no more. It all started with this lady. Ayn Rand.  In his documentary All Watched dover by Machines of loving grace. Adam Curtis connects Ayn Rands philosophy of objectivism to the Californian ideology stating that it heavily influenced this movement. She described it as "The concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute." Look at where we are now with social media and that isn't a huge leap. Rans philosophy most notably in her book Atlas Shrugged (which was critically panned at the time) was embraced and became the silicon valley bible for the new wave of entrepreneurs coming out of California in the 70’s. People like Bill Gat

Before I was a social nerd I was a video nerd! Yep I love movies and been obsessed with stories since before I could crawl! It’s no wonder I fell into video somehow. 25 years man and boy I’ve been making them and I’ve picked up a few things along the way. One seismic shift we have seen happen in the internet age though is the WAY media is consumed. Old school media never stood a chance. I had to relearn a lot of what I knew and thought about video in a very short space of time. I predict 2023 for  LinkedIn  will be the year of video! Todays generation want it all day, 24/7 firehose content 🔥 Which means you're fighting for attention in a crowded marketplace.  This requires a mindset shift in not only HOW people consume but how you should be delivering for this new form of consumption. In the era of YouTube video is data driven. No longer does it require guesswork and no longer should you be creating content YOU think is good or that you think your audience WANT to see. That’s not