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Showing posts from January, 2024

Be more Swift 🌦️⚡️🦋

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  What Taylor Swift can teach us about owning who we are on the internet - Nick Raeburn thatsocialnerd I sat down with the kid at at the weekend and we watched (all 2 hours, 49 minutes of it) the Eras tour. She is a HUGE Swifty and I have to confess I’m also a fan. Her music manages to fuse country, folk, pop, rock and RnB in a musical soup that’s uniquely her. She is unafraid to explore themes around herself and her relationships with others and also manages (for someone that is a megastar) a sense of familiarity and intimacy that’s not often found in other pop stars (especially those in the digital age). She can certainly teach us a few lessons about running a business and building a presence in the age of social. So here’s my breakdown on some of her best qualities. Be true to yourself Taylor has never had ANY problem in clearly defining who she is (and that’s not to say she hasn't changed over the years. Her albums are a reflection of that change). But she has a VERY clear se

The Long (and short) of it...Video that is!

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  Short form content and its role in the LinkedIniverse - Nick Raeburn thatsocialnerd I started my career in video from the tender age of 6 all I ever wanted to do was to find a way to make those moving pictures on the big screen. And I’ve been fascinated by them ever since. From a career in corporate video and eventually agency side. It formed a large part of my life. 26 years to be exact. Recently I went through period of personal growth. And I released just how much the video and story side of me is wrapped up in my childhood. I felt like I needed to somehow say goodbye to that part of me. So I ignored it and it mad me sad. Creating video is the part of me that lets me connect to the child in me. I get so much joy from the process. But I put that part of to sleep and the need to create them again is stronger in me than ever before. Let's face it what adult doesn't want to get paid to create and play. Strangely, a large part of the population funnily enough. Video is and ca