Together In Electric Dreams

  Content, content, content. We are now bombarded with this most Gary V of buzzwords. Who says we should be knocking out at least 64 pieces of it a day. Yeah RIGHT Gary, maybe if we had access to your army of content creators. But let’s not forget that Gary also said "context is god". We shouldn't bombard people with content but more with the right content.  Content that speaks directly to them. I’ll often write a specific piece of content after I know a potential customer was interacting with some of my older content And I’ll speak to them specifically in their voice. Comments on posts are also a great way of creating context and this is the part most people who create content don’t understand. It isn’t so much the content itself, but it’s about the space that content creates in order for you to have a conversation which is more important. Now obviously that content has to have a hook to get them to engage on it in the first place, but I’d much rather have a deep and mea...

  From the moment I saw them, I fell in love with video games. We had a commodre 64 as my first home computer. The day I plugged in the first cassette and picked up that joytstick for the first time. My life changed forever. Moving the stick and watching the character move on screen was a revelation. One my tiny mind couldn't compute, but boy was it fun. From then on I was hooked. From Manic Miner to Prince of Persia and all the consoles and home computers in between. I have had a life long fascination with them and the characters you control in environments that become giant immersive stories. Inheriting a virtual persona is liberating. Social media is exactly like a video game. How? You have a platform with a clearly defined set of parameters. An always on persistent universe. In which you are a player, with an avatar.  Racing to amass followers. All the while interacting and creating conversations with your audience.  And here’s the important bit. To create revenue....