Together In Electric Dreams

  When I went on holiday recently I was fascinated (as was the wife) by a group of deaf people all signing to each other. I could of watched them for hours. They were so expressive. Using their hands arms and body to really articulate what they were saying to each other. It was really beautiful to watch and it got me thinking about how basic language alone can be and how much can be misconstrued by it. But do we really talk enough? Probably not I’d venture. I was guilty of this for a long time. Would shut down and bottle things up and not share. It started getting me to think about language, culture and the way we pass on knowledge through the written word and how the internet and social media has turned that almost into a real time dance. Different forms of content (written word, audio, video and images, graphics and photography) allow us to communicate in even more varied ways to appeal to our audience. Talking with pictures and making memories is universally appealing - Evan Spi...

  I went to a wedding this Friday with the good lady wife. It was beautiful. Just getting away for an evening without the kids. We laughed, we danced, we sat and just talked to each other with no distractions. How often do we do that with our partners? It reminded me how much I love her with every fibre of my being and to not take that for granted. The next day we got up had breakfast and headed into Hastings, we went for a magical walk through some woods along the cliff edge (the same route smugglers would take back in the day). We then headed into Hastings old town for coffee and to people watch. Just being with her, holding her hand (sorry didn't expect to get this mushy) and spending that all important time just being in her company reignites that passion you have for someone. And with your audience, on social it’s even more important. Don’t take them for granted, they will give you more back than you possibly imagine if you treat them right. Like any good relationship they req...

  I recently went on holiday and reignited my love affair with Netflix by watching Breaking Bad again. What a masterclass in storytelling and character development that is. If you're unfamiliar with the story (and what rock have you been hiding under) a guy called Walter White (a high school chemistry teacher) finds out he is dying of cancer so takes it upon himself (with the aid of an unlikely sidekick called Jessie) to build a crystal meth empire. Needless to say action, hilarity and a lot of dead bodies ensue. The emotional journey you go on with all of these characters pull you into the story. Think of your team and your content as building on this same narrative for your brand. It isn't just me saying this  LinkedIn  is too! But what can the great  Heisenberg   teach us about building a social media empire, content and a personal brand? Quite a lot actually. See Walt and Jessies secret is all in the blue Meth they cook up. It’s their signature pro...