The Personal Brand "personality test"
Patrick gave me my content idea for this newsletter this week. We got into a conversation about how much of your personality you inject into your content. Here’s the actual conversation thread (who says you can't get content ideas from comments). I would say it’s damn near impossible to have a personal brand without a personality. The term “personal brand” was coined in 1997 by Tom Peters in a Fast Company article titled “The Brand Called You,” (for the nerds out there). I’m going to break down two polar opposite ends of the spectrum here and deal with introverts and extroverts. I sit (I think just in between these two as an ambivert). So let’s do some digging and break down a few of my connections into what makes them tick! Extrovert James Clutterbuck James run a company that deals in live events and experiences. He loves to use humour and satire in his content. What you see is what you get with James (and I speak from first hand experience). He wants you ...