Thinking about thought leadership? Think again ðŸ§
So I’ve been doing a lot of thinking recently. About thought leadership. What is it, what does it do? And more importantly why should you care? According to Wikipedia it’s - an individual or firm recognised as an authority in a specific field. Also Thought leadership is the delivery of authentic and genuine content that uses the expertise, insight, and experience of the author, with the goal of sharing that wisdom with others. Let’s break down those word though shall we. Thought - An idea or opinion produced by thinking, or occurring suddenly in the mind. Leader - The person who leads or commands a group, organisation, or country. So leading with thoughts. BUT (and this is the thing that REALLY rubs my rhubarb) why we do we obsess with top down thinking, why does thought leadership always seem to permeate from above? It’s an obsession that needs to be rectified in my humble opinion. Yes the C suite have (typically) earned their right to the loudest voice, but th...