Together In Electric Dreams

  The reason your team isn't succeeding at business isn’t that you don't have a good service or product. It isn't even your lack of marketing. It’s a lack of diversity. Numerous studies have shown a clear correlation between companies with diverse leadership teams and business success. Welcome to the realm of dungeons and dragons (social media style). With those immortal words I was as a child transported to one of the best kids TV shows of the 80’s! For those of you not familiar with the show the premise was simple.  Six friends (Hank, Diana, Eric, Presto, Sheila and Bobby) who jump on an amusement park ride are transported magically to the realm of dungeons and dragons. They are clothed and given enchanted items by a mysterious benefactor called the Dungeon Master. Hank - The Ranger. At 15 years of age, he is the leader of the group. Hank is brave and noble, maintaining a focus and determination even when presented with grave danger. He carries a magical bow and ar...

  The 90’s was cool wasn’t it. Captain Planet. Saved by the bell. The Spice Girls. And Websites. Remember those? I'm sat here scrolling on Linkedin. A social media platform. You're consuming this content on (surprise, surprise) a social media platform. I spend a lot of time on this platform. It’s part of my process. But websites, do we even need them anymore? Now before you head for the hills, let me explain. Sure they are nice as a branding exercise or a lamppost to tell people you’re there. I’m guilty of this too. I’ve just had a new website built as part of a rebrand. And I don’t really need it as all of my business is transacted through social. Crazy eh. Actual human beings, talking to other human beings digitally. Via social! Who knew. Large B2B deals are done with trust, research and time. All the things social allow you to present to your buyer. Websites don’t inspire trust or confidence. Unless you’re maybe looking for a product you already know you want and it’s a rela...