Together In Electric Dreams

  I really struggle with trust. It’s an ongoing battle. One I’m slowly winning. I kind of see it as my superpower. Going through what I did as a child really does make you acutely aware of people and their level of trust with you and you with them. How slowly it’s earned and how easily it becomes broken. Prince said it best from the batman movie soundtrack! Trust - who do ya? Trust - what makes U a real lover? Trust - I put this question to ya Cuz I want U 2 be with me What a songwriter that man was. But so applicable to business today. Trust is a precious thing. But how do we earn it? And most importantly how do we keep it with our prospects? The old marketing funnel analogy used to be know, like and trust. But I’d actually say trust is far higher up that funnel in the digital age than you think. The latest  Edelman  and LinkedIn Trust and credibility report tell us "64% of buyers say that an organisation thought leadership content is a more trustworthy basis for assessi...

  I’ve always thought of myself as an introvert. Always shied away from the spotlight. See social gives you a voice to be heard and it’s no surprise that introverts do well on the platform, the narrowcasting of social creates a bit of a filter. Which allows you to be in control of the conversation. Modern leaders can put out content at scale and control the narrative around themselves and their organisation. They need to get over that fear that they might be wrong, or that they will be ridiculed for their viewpoint. YOU are in control of this narrative and you get to decide what content to put out, it requires discipline, focus and (surprise surprise) strategy. But it requires new ways of thinking. The latest Edelman and LinkedIn Trust and credibility report tell us (link below): "64% of buyers say that an organisation thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets". Leveragi...