Posts

Atomic "Social"​ Habits

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I have started going for walks in the morning, it wasn't easy at first. Hearing that alarm go off at 6am and literally dragging my sorry carcass out of bed, still half asleep. Trying not to stumble into anything and wake the rest of the house up. Then stepping outside into the blinding sun, shuffling along. As I cut through the park, admiring the swans, their heads tucked into their downy backs. Then up and across the bridge over to the seafront to begin my long walk. It takes me about 45 minutes to get into the groove and I’m a bit grumpy first thing so I don’t get many hello's out to the joggers or people walking their dogs going the other way. But as the podcast or audiobook I’m listening to starts to filter through and my blood begins to circulate around my body, I slowly and surely begin to wake up. I begin to notice things around me, the smell of the sea air, the sun on my face, the distant sound of waves crashing on the shore. I begin to interact with people around me, a...

The Social Highground

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  I have been watching the new Obi Wan with the wife on Disney Plus. It’s had some negative reviews but we have really enjoyed (it has also reignited the wife's love affair with Ewan McGregor). It’s a classic tale of master and student of good vs evil. You know how this story plays out! There are so many parallels to social I almost don’t know where to begin.. Okay you got me 🤣 A long time ago in a galaxy far, far away... There were companies, they needed revenue so they created industry and this functioned well but over time it became evil and untrustworthy. It became an Empire. Now at the head of this Empire was the Evil Darth Vader. But Vader didn’t start out like that. He was transformed and twisted by the dark side of the force. I’m sure you started out in business with aspirations. You actually had a meaningful desire to want to change the world with your products and services. But over time the money became the focus and your values eroded. And all the things that got ...

Welcome to the Social Upside Down

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  If you’re a big fan of the 80’s you will almost inevitably have seen (or heard) of stranger things. If not what rock have you been hiding under? The premise is simple. A rag tag bunch of (nerdy) 80's kids take on shady government types and a dark scifi/ horror underworld subtly referred to as the upside down, a mirror image of our universe (populated by all manner of nasty creatures). The homage to 80’s pop culture and movies is staggering. I’m going to (try) and draw some parallels to the way you currently run your business in 2022 and the upside down. The upside down is like a dark mirror image of what our world looks like. There are all sorts of monsters in there (none of them pleasant) all hell bent on invading and taking over our (digital) world. The Demogorgon (Sales) - Impervious to bullets, can heal quickly and has a heightened sense of smell. I don’t think I could of found a more obvious metaphor for traditional sales if I tried 😂 The Mind flayer AKA the shadow monster ...