Posts

If you build it they MIGHT come

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  Sorry it's been a wee bit quite round here of late. I’ve been busy building a community which meant somethings had to take a back seat. This newsletter being one of them. But I'm back in the saddle now. Since I have been pouring blood sweat and tears into that, it’s probably fair to say I’ll be sharing with you what HAS and HASN’T worked so far from building a community. So hopefully you’ll learn from my mistakes and profit from the wins! Remember A field of Dreams (loved that movie). If you build it, they will come - Ray Kinsella Things what I have learnt so far! • Inbound isn't the be all and end all. I did several posts leading up to the launch BUT I also did an awful lot of outbound prospecting in the DM’s. People won't always know they want something till you ask them. So get out there and ask them! People who tell you it's all inbound on Linkedin are selling a myth • You CANNOT do this stuff on your own.  Have a sounding board. And someone that can steer you...

How to kill IT with social

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  I watched IT last night, one of Stephen Kings most famous books transferred to the silver screen. It’s a terrifying and uplifting film about the power of friendship. And it reminded me where the true power is with social, working as a team! Where you going, Eds? If you lived here you'd be home by now! Come join the clown, Eds. You'll float down here. We all float down here. Yes, we do! -  Pennywise Spoiler Alert Seven young outcasts in Derry, Maine, face their worst nightmare -- an ancient, shape-shifting evil that emerges from the sewer every 27 years to prey on the town's children. Banding together over the course of one horrifying summer, the friends must overcome their own personal fears to battle the murderous, bloodthirsty clown known as Pennywise. The shapeshifitng monster feeds on our fear. It feasts on the flesh of humans simply because our fears are easy to manifest and they make us taste better. According to It, when humans got scared, "all the chem...

Tron AKA the Social Grid

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  A few weeks back I took my daughter and son to their first ever comic book convention. An auspicious occasion I’m sure you’ll agree. Being as we are a house full of nerds. As we were wandering the stands and admiring the cosplay, something out of the corner of my eye caught my attention. These beauties! I had to have them. I’ve been a Tron fan since as early as I can remember. I would of been the ripe old age of 5 when this bad boy came out and my first interaction with it would have been on VHS. I think I may of worn the tape out! For those unfamiliar with the plot I’ll summarise. SPOILERS AHEAD When talented computer engineer Kevin Flynn (Jeff Bridges) finds out that Ed Dillinger (David Warner), an executive at his company, has been stealing his work, he tries to hack into the system. However, Flynn is transported into the digital world, where he has to face off against Dillinger's computerized likeness, Sark, and the imposing Master Control Program. Aided by Tron (Bruce Boxlei...