How I Learned to Stop Worrying and Love Content (Or Picture them in their Underwear)

 

So yep this week I have to do some public speaking. It’s been a while and I’m a little rusty but I have an awesome team of people around me. The wonderful Hayley and Rory (who will I’m sure heckle me to death).

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I’m a a little bit nervous (which is always healthy I think). I have done some public speaking in the past but it’s been a while. But I know my subject area well (creativity and social media).

I think fear of public speaking can easily be applied to creating and posting content as well. The fear of all of this stops you.

  • What if I step up on stage and everyone laughs?
  • What if no one engages?
  • What if I get challenged?
  • What if nobody likes it?

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WHAT IF's won’t get us anywhere in life. What it is, is a future scenario that you have just invented inside the little kaleidoscope going around your brain box. Guess what?

It isn't real and it won't be until you post. 

Without posting we won’t learn, by not learning we can’t create better content. By not creating better content we won’t get engagement. By not gtting engagement we won't start conversations. And without conversations our content becomes pointless.

Remember we aren't the barometers for if out content is good or not, we don’t get to decide that. Our audience do. So learn from them, listen to them and give them more of what they want! Sounds simple but in order to do that we need the feedback loop of learning.

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Also try and start to think of your content as one big GIANT story all these little touch-points of content building a much bigger picture of you over time. Everything we do on digital platforms adds (or detracts) from our brand voice. So be aware of what you're saying and how you’re interacting with people (the world is watching after all).

I was speaking to my creator community manager Ash yesterday as well about tips around public speaking. Which I think is also applicable to video as content as well. Some stuff came up. Things like concentrating more on how you're saying it (presenting) than the actual words themselves. Your brain cant’t do two things at once and we tend to over complicate our content to the point the message is lost. With video your body language and everything else you see in the frame far outweigh the words you're using in how that message is consumed. Just like using very minimal slides for a presentation. Let your voice carry the story. Your content and aesthetic and personal brand should help feed that not get in the way of it.

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Multitasking is a myth. So keep it simple stupid.

My images for this week come from the amazing Dušan Čežek. No real theme other than I loved the aesthetic of them as a movie nerd. Bonus points if you can name all 5 movies!

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I’m branching out to do more public speaking as I know it serves a purpose and feeds back into my content (I will occasionally download myself into my meat-sack body and go and engage in the analogue world). If you want to get in touch and grab me to talk at your talk my DM’s are always open.

This weeks newsletter track selection is from the movie Nope! Watch the movie and you'll understand why. It inspired me to write about fear. Don’t let that fear control you. You got this (that’s me talking to myself BTW) 🤘

For the full Together in Electric Dreams Playlist experience go 👉 HERE

Oh and don't forget to subscribe if you like the content.

See you next week for more Electric Dreams 🥰

#content #publicspeaking #contentcreation #contentcreationtips #thatsocialnerd

Location: United Kingdom

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