Together In Electric Dreams

  So it's finally happend! Middle age has well and truly set in. It's time to build my own man cave (some men prefer sheds) this will be more like a batcave! (minus the bats). I’m going to go for an obvious metaphor here and compare building my new garden office the same way we approach building on social. PLANS (strategy) What are you building and who does it serve? More importantly who are you and how do you help them (and how is your personality reflected in that digital/ real space). Just like planning your building you wouldn't start work without a plan. So ask these questions early. Yes they might evolve once you start producing content. But having a clear and concise (and yes niche) direction of travel will help you build something beautiful! GROUND WORKS (personal brand) Next comes the real work. Digging the foundations and getting the base to build on in. This is why it’s important to align the inner you (your core value sets, something we run through with every cl...

  Damn it's been hard juggling content this week. What with the kids on summer holiday, building a new office, running a fledgling community and juggling a new big client. It’s stretches me a little thin! Luckily I make plans for such occasions and have a BIG old bucket of stuff I can dip into! But not everyone  1) Plans like this 2) Thinks strategically abut their content 3) Has time  Now add into the mix that I’m a business owner and not an employee and that’s a WHOLE other kettle of fish 🐟 But I have a hunch (actually more of a theory based on data) that a new job role will emerge over the next decade that will facilitate the production of content by armies of employees. And will help solve all those problems above...☝️ This role doesn’t currently exist. I’m speaking about ECM’s (Employee Creator Managers) I get a pound every time someone says that BTW. These talented bunch of peeps will start to take ownership of your diverse (and this is key) ran...